Digital Marketing — Overview
A concise 10-slide introduction to key channels and strategy for beginners.
1. SEO Basics
- On-page: titles, meta, content
- Technical: speed, structured data, mobile
- Off-page: links & authority
2. Content Marketing
- Audience research & content pillars
- Formats: blog, video, guides
- Distribution & repurposing
3. Social Media
- Platform choice & voice
- Organic vs paid strategies
- Community & engagement
4. Paid Media (PPC)
- Search & Display ads
- Budgeting & bidding basics
- Landing page optimization
5. Email Marketing
- List building & segmentation
- Campaign types: nurture, promo
- Open & click best practices
6. Analytics & Measurement
- KPIs: traffic, conversions, LTV
- Use Google Analytics & searches
- Test and iterate (A/B testing)
7. Mobile & Local
- Mobile-first design
- Local SEO & GMB optimization
- Speed & UX for conversions
8. Strategy & Planning
- Goals, audience, channels
- Content calendar & budgets
- Quarterly reviews & OKRs
9. Tools & Automation
- SEO tools (Search Console, Ahrefs)
- Email & social schedulers
- Marketing automation basics
10. Next Steps & Resources
Start small: pick 1 channel, measure, and iterate. Resources: Google's guides, Moz, HubSpot Academy, and practical experiments.
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